The WW&S Team






Elaine Honig
Founder and President

Elaine is an entrepreneur-at-heart who thrives on creating brands, building businesses and helping nonprofits raise money and awareness. A native Oklahoman with an Economics degree from Tufts University, she put herself through college renting apartments to fellow students, doing all the repairs and basic remodeling herself. After college, she headed to San Francisco to pursue a real estate project. While she was there, she met and married Michael Honig, and left real estate to help him grow the fledgling Honig Wine brand. For 21 years, she marketed, branded, communicated and sold Honig Wine, helping it to grow from garage roots to a highly-regarded, nationally recognized Napa Valley brand.  Elaine dreamt up Wine Women & Shoes as a fundraiser for a Napa Valley non-profit agency and a marketing opportunity for Honig wines (a marvelous win-win). The formula proved irresistible: One event quickly turned into ten, and Elaine devoted herself wholeheartedly to the feel-good, do-good mission of WW&S.  

In addition to her business interests, Elaine is also actively involved in the Napa community. She has served on the Boards of the Napa County Farm Bureau and Napa County Sierra Club, and the Board of Trustees of the Napa County Land Trust, most recently as Chairman of the Board. In 2013, she chaired the e-Auction for the world-renowned Napa Valley Wine Auction. She has been honored for her professional and community contributions, including receiving the Common Threads Award for Outstanding Women in Agriculture.  
Today, she makes her home in St. Helena with her adorable and much-loved dog, Houdini.


Sarah Obialero
Director of Graphic Design & Web

As they say, "if the shoe fits, wear it," and Sarah is our glass slipper.  She has graphics, wine, event, and luxury retail experience, all rolled into one super cute package.  Originally from Ithaca, NY (her love of wine began in NY wine country), Sarah began her marketing career designing graphics and promotional materials for Ithaca's Hangar Theatre. In 2004, she made the cross-country journey to join her then-boyfriend/now husband in San Diego, where she landed herself a position with In Motion Events as the in-house graphic designer and assisted with the production of large-scale events like Komen's Race for the Cure. 

When her husband's career relocated them to Napa Valley, Sarah landed at Darioush Winery as the Assistant Buyer and Lead Visual Merchandiser for their luxury boutique.  
In her free time, you can likely find her in her running shoes with her chocolate lab Porter or in her tennis shoes with her husband.


 Allie Olcese
Graphic Design Assistant

Allie attended the Art Institute in Sacramento studying graphic design. She knew graphic design was the perfect career path for her when she found herself constantly fascinated by logos, packaging and labels on wine bottles and marketing materials in particular.  After graduating and receiving her degree in graphic design she left her hometown of Sacramento and moved to Santa Rosa.  Who knew at that exact time WW&S® was looking for another person to add to their team.  Allie grew up doing volunteer work, has loved shoes since the time she could walk, and doesn’t mind a good glass of wine.  Needless to say the shoe fit perfectly and she couldn’t be happier to be a part of the WW&S® team.


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Jessica Thornton
Director of Winery Relations

Some people were born for this business, and Jessica is one of those superstars. Raised by her private celebrity chef mother, she was distilled at an early age with a unique appreciation for great food, fine wines & giving back to those in need. Originally from Lake Tahoe, Jessica followed her bliss to Napa Valley after majoring in Public Relations at ASU and working in the events world, planning & executing VIP events & concerts.  More recently, you may recognize Jessica from her time spent building winery relations for the glitzy Napa Valley Film Festival or the annual oh-so-hip Bottle Rock festival. When she’s not working on our amazing charity-partners behalf, cultivating winery partnerships, you can find her planning her next traveling adventure. Africa, Europe & Iceland have already made her ‘hit’ list…I wonder what continent we’ll find her sipping wine in next..!?  

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 Alexis Gularte
Winery Relations Coordinator

Alexis believes "Too much of anything is bad, but too much champagne is just right". Couple this philosophy with a love of shoes since birth, it's no wonder Alexis found her way onto the Wine Women & Shoes team. Family is the most important thing to this 3rd generation Napa local, but a close second is rooting for her favorite sports teams. 49ers, SF Giants & the Golden State Warriors top the list. When she's not working hard to put the 'Wine' in Wine Women & Shoes, you can find her sewing, baking, reading and running. 
Alexis ran the Napa marathon in 2010 and holds a bachelors degree in Psychology with an emphasis in Social Psychology. She spent her summers & winters growing up in Lake Tahoe, which she calls her 2nd home. Cheers, Alexis!


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Kimberly Miller
Director of Business Development

A professed shoe addict, Kimberly brings her extensive experience in fashion design, public relations, special events and journalism to WW&S®. After cutting her teeth in the fashion industry at Gap, Inc., Kimberly worked for St. John Knits, Macy's West, and landed the coveted position of San Francisco Editor for Daily Candy, Inc., where she launched a career in journalism freelancing for media outlets such as Town & Country, American Express Publishing, Conde Nast and Haute Living.

She develops and cultivates relationships with new charity partners launching WW&S® in new markets and secures sponsorship for the various events while assisting the team in event management. Kimberly lives in Sacramento with her two Yorkies Ellie and Wiley. She is head-over-heels happy to be part of the WW&S® team!


Heather Frank
Director of Project Management & National Partnerships

Heather Frank was born into a family that embraces community service, and lives by the motto:  "No matter how much you have, there’s always someone you can help." So it was natural that she would choose education after achieving her Masters in Administration. For three years, she taught first grade, while giving significant time and efforts to philanthropic endeavors, including Habitat for Humanity, Ronald McDonald House, American Cancer Society, Fight for Life, and CASA. After having her boys, Graysen and Gavin, she left teaching, and dedicated herself to CASA, chairing both the 2012 and 2013 CASA’s Wine, Women & Shoes fundraisers.  In 2013, Heather brought in more than $120,000 in Sponsorship for the CASA’s Wine, Women & Shoes event.  We marveled at her sales skills!  So when she expressed an interest in joining the WW&S team, we jumped at the opportunity to have her come aboard as our resident Sponsorship expert.

A native of Lake Tahoe (and avid skier) Heather lives an active life in Bakersfield with her kids, and college-sweetheart husband, Greg, who also devotes significant time to service.  Together they continually set an example for their children by incorporating philanthropy into family life, even trips to Disney, where Heather runs three half marathons each year to benefit muscular dystrophy!

Heather Pennella
Project Manager 

Heather Pennella brings her love of community service, marketing and project management to the Wine Women & Shoes team. This small town girl comes with a love of traveling the world, enjoying the outdoors and history. When she graduated from Cal State Northridge with a degree in history she skipped the typical class ring and went for class shoes...Malolos, of course! Heather has volunteered 100s of hours of her time to support many local non-profits in Bakersfield, such as Red Cross, American Cancer Society and the Greater Bakersfield Chamber of Commerce. This gal is no stranger to our mission, as she has been involved with the Wine Women & Shoes event in Bakersfield for the past three years in support of CASA of Kern County, helping to raise over $200,000 for neglected and abused children in the area. During her time with Buck Owens Production Company, this country girl at heart was selected as one of 25 women in the country to attend the Radio Advertising Bureau’s “Rising Through the Ranks” class of 2012 for sales and management training. Heather also brings management experience and event planning skills to the team.
This native California girl loves to cook, BBQ, sip good wine and entertain her family and friends. She was raised by amazing parents, and her and her brother were shown by example on how to love and to give back to the world in positive ways.

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Patricia Peterson
Director of Operations & Administration

Born in San Francisco & raised in Sonoma Valley, this wine country gal has been an events pro since she graduated with a degree in International Relations and an emphasis is Socio-Economics & Politics from UCSB. Patricia has managed events for global brands such as Red Bull Energy Drink, Nesquik, Justin Bieber's Someday & the Napa Valley Film Festival. Being born with boots made for walking, she has called Santa Barbara, San Francisco, Santa Cruz, Napa, Austin, Texas & Kuala Lumpur, Malaysia all home at one point or another in her professional life.

When Patricia isn't working to support the Wine Women & Shoes operation, you can find her at the local radio station KSVY hosting her show 'The Empower Hour' or running Incitement California, a global empowerment event series she co-founded with her partners in Malaysia. Patricia feels grapeful to be settled back in the California Wine Country, working with the Wine Women & Shoes team!


Celia Carey Meyer
Video Production

For 17 years, Celia’s humanitarian interests materialized in her film work for PBS, National Geographic, BBC, Outside and Discovery. After years of world travel--from the streets of London to Andean and Arctic villages, and former plantations of Alabama--Celia settled in Napa Valley with her vintner husband, Sean. In 2010 they welcomed a daughter, Vivienne. Celia found that (with the exception of Brangelina) globetrotting and long hours of filmmaking don’t mesh well with childrearing. She decided to redirect her skills locally, and joined Wine, Women & Shoes, which enables her to use her experience to assist meaningful projects, while spending quality time with her family.  

Awards for Celia's film work include eight Emmys, a CINE Golden Eagle Special Jury Award, and a major grant from the NEA. She holds an M.S. from Columbia University’s Graduate School of Journalism, and has contributed photos and articles to OutsideScientific American; and Elle; and written a newspaper column entitled I Married a Wine Snob.